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- Title
From ANWC to AMCD: Goals, Services, and Impact.
- Authors
Parker, Woodrow M.; Myers, Jane E.
- Abstract
The article examines the goals and services, and reviews the historical development of the Association for Multicultural Counseling and Development (AMCD) formerly named as Association for Non-Concerns in Personnel and Guidance (ANWC). In 1969, the American Personnel and Guidance Association (APGA) later renamed the American Association for Counseling and Development (AACD) established a special office for the purpose of identifying and addressing the concerns of non-White members. The civil rights movement of the 1960s was an important stimulus to the development of Association for Non-white Concerns in Personnel and Guidance (ANWC). During that era, African American persons were becoming concerned with their civil rights, developing pride in their ethnicity, and demanding equality of treatment in every aspect of human endeavor including their professional involvements. The fledgling organization struggled to define its focus as being multiethnic or primarily African American. Some felt that ANWC should focus on minorities in general, while other members believed that the new organization should address the specific needs of African Americans, the largest minority in APGA. The APGA changed its name to AACD shortly before the AMCD name change. This change occurred at a critical time, when the counseling needs of culturally diverse groups were becoming increasingly apparent. The growth of other minority groups stimulated increasing concern for a broadening of the definition of possible members of AMCD, to include a multiethnic and not just an African American focus.
- Subjects
UNITED States; CORPORATE image; MULTICULTURALISM; GOAL (Psychology); MOTIVATION (Psychology); ASSOCIATION for Multicultural Counseling &; Development (U.S.)
- Publication
Journal of Multicultural Counseling & Development, 1991, Vol 19, Issue 2, p52
- ISSN
0883-8534
- Publication type
Article
- DOI
10.1002/j.2161-1912.1991.tb00622.x