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- Title
Environmentally Friendly Business Strategies: BP - A Case of Rhetoric or Reality?
- Authors
Raiborn, Cecily; Payne, Dinah; Joyner, Brenda
- Abstract
This paper briefly reviews the anthropocentric and the ecocentric strategies in an effort to determine the best business strategy that encompasses both people and the environment. Also examined is the literature on whether 'going green pays' and a legal compliance strategy is compared with a strategic approach that recognizes, implements, and fosters integrity in business decisions as they relate to all stakeholders, including various environmental elements. A comparison is made between the actions of BP to assess how 'green' the company actually is. The paper promotes a quadruple bottom line of people, planet, profits, and principles rather than the triple bottom line that ignores the underlying ethical basis for actions. Finally, a warning is provided about the need to link rhetoric to reality in assessing firms' environmental performance.
- Subjects
BUSINESS planning; MARKETING strategy; BUSINESS communication; INDUSTRIAL management; BUSINESS process management; MANAGEMENT
- Publication
Journal of Business & Management, 2013, Vol 19, Issue 2, p67
- ISSN
1535-668X
- Publication type
Article
- DOI
10.1504/jbm.2013.141211