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- Title
Fotoetnografia: Uso e Possibilidades com Método de Pesquisa em Administração.
- Authors
da Fonseca, Stêvenis Moacir Moura; Silva, Andréa Pereira da; Leite, Emanuel Ferreira
- Abstract
Photoethnography is a method that uses photography as imagetic narrative able to preserve the data and converge to the reader cultural an information about the study group The purpose of this essay is to discuss the Photoethnographic method in the context of research in Administration, presenting concepts, its operation and a reflection on how it can be used in the area. The parameters used in this article followed the line of visual anthropology, as well as the steps of ethnography, considering the absence of protocol for operation of the specific method in the literature. Thus, it was concluded that Photoethnography may represent an effective extension of ethnography to achieve the research in Administration with certain subjects in different places of social interaction
- Publication
Discursos Fotográficos, 2018, Vol 14, Issue 24, p172
- ISSN
1808-5652
- Publication type
Article
- DOI
10.5433/1984-7939.2018v14n24p161