We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
‘A Sign of Good Taste’: Andy Warhol and the Rise of Brand Image Advertising.
- Authors
Grudin, Anthony E.
- Abstract
The article discusses the artistic works of Andy Warhol which influenced brand image advertising in the late 1960s in the U.S. It states that the theme of the artworks focuses on the concept of universality. It mentions several materials utilized by Warhol including the cans from Campbell Soup Co., bottles from Coca-Cola Co. and the detergent boxes from Brillo. According to Frederic Jameson, author of the book "Postmodernism, or, the Cultural Logic of Late Capitalism," the artistic works of Warhol embody a new era of postmodernism superficiality.
- Subjects
UNITED States; WARHOL, Andy, 1928-1987; BRAND image; 20TH century art; COCA-Cola Co.; BRILLO (Company); CAMPBELL Soup Co.; JAMESON, Frederic; POSTMODERNISM (Philosophy)
- Publication
Oxford Art Journal, 2010, Vol 33, Issue 2, p211
- ISSN
0142-6540
- Publication type
Article
- DOI
10.1093/oxartj/kcq014