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- Title
Almanaque On The Rocks: revitalizando um tema e um formato esgotado.
- Authors
da Nóbrega Barreto, Clarice; Teixeira Mourão, Débora Simões; Diesel, Ursula Betina
- Abstract
This paper consists in an experimental project of an almanac about curiosities of rock stars, national and international, and has as objective showing the possibility of working a format of publication already heavily utilized and therefore out-of-print, from a highly explored theme, rock. The chosen way to revival the almanac was to make it available through digital media and transforming the experience of the reader more dynamic and interactive, through hyperlinks to others publications, music, etc. Meanwhile, although rock is present in biographies and diverse websites dedicated to artists, it isn't addressed in a publication specifically about bands that are chosen from a field research that defines which artists the target audience of the product wants to know about. Besides that, a communication product must be elaborated in a way that the graphic choices speak to the addressed theme and can also be justified by the audience; characteristics that Almanaque On The Rocks has.
- Publication
Universitas. Arquitetura e Comunicação Social, 2015, Vol 12, Issue 2, p1
- ISSN
2175-7461
- Publication type
Article
- DOI
10.5102/uc.v12i2.3366