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- Title
O possível cenário das compras coletivas no e-commerce brasileiro.
- Authors
Diniz Corrêa, Priscilla
- Abstract
The collective shopping sites have transformed the mode of consumption. The web environment is the newest form of purchases of Brazilians that provides convenience and low price. The consumer is becoming increasingly fascinated by promotions, as well as more aware of their powers. In this context, this article discusses about consumption and online consumer in Brazil. Introducing the ClickOn case, providing a practical view-descriptive of a group buying site and applied research with consumers who have as a result of their experiences and desires to that market. Providing, at the end, a scenario for the future of this business model. The data show that there was a decline in the market due to complaints by consumers, but the scenario is positive for continued business model, with the need for change.
- Publication
Universitas. Arquitetura e Comunicação Social, 2014, Vol 11, Issue 1, p71
- ISSN
2175-7461
- Publication type
Article
- DOI
10.5102/uc.v11i1.2435