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- Title
Enhancing Sales Through Product Exchange.
- Authors
Sharma, Rajesh; Datta, Biplab
- Abstract
The consumer durable market is growing at a rapid pace in India fuelled by increase in the discretionary income of her people. In this paper, we present a programme taken by a company to increase the sale of their products by facilitating consumers to exchange used products with new ones. This product exchange programme has been discussed in this paper.
- Subjects
INDIA; DURABLE consumer goods; COMMERCIAL product marketing; SALES promotion; INFORMATION technology equipment; REPLACEMENT of industrial equipment; ELECTRIC equipment; DISCRETIONARY income; RECYCLING &; the environment; MARKETING
- Publication
Globsyn Management Journal, 2009, Vol 3, Issue 2, p1
- ISSN
0973-9181
- Publication type
Article