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- Title
Uses and Gratifications of MP3 Players by College Students: Are iPods More Popular than Radio?
- Authors
Ferguson, DouglasA.; Greer, ClarkF.; Reardon, MichaelE.
- Abstract
Ownership of MP3 players, such as Apple's iPod, continues to grow at a steady pace in the US. College students are one age group that is active in the adoption of these devices. Based on a uses and gratifications framework, this study examined how college students are using this technology as compared to radio listening. Results showed that more than half of the respondents in a national random sample own some type of MP3 player. Motivations for using the players included boredom, stimulation, entertainment, relaxation/escape, and loneliness. An important finding was that the use of MP3 players appears to be serving as a substitute for listening to traditional radio for this age group. This manuscript was submitted to editor-elect Michael Brown, who supervised the blind review and made all editorial decisions.
- Subjects
MP3 players; IPOD (Digital music player); RADIO broadcasting; AUDIO equipment; COMPUTER sound processing; MP3 (Audio coding standard); PORTABLE media players; DIGITAL music players; SOCIAL isolation
- Publication
Journal of Radio Studies, 2007, Vol 14, Issue 2, p102
- ISSN
1095-5046
- Publication type
Article
- DOI
10.1080/10955040701583197