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- Title
Qualitative Content Analysis Of Television News: Systematic Techniques.
- Authors
Fields, Echo E.
- Abstract
A television news message is conveyed in words, voice, facial expression, visual symbols and camera techniques. The qualitative analysis of a news videotape begins with choosing analytical units that meet one's theoretical goals but which do not do violence to the nature of the content at hand. After a transcription of the verbal content is done, patterns in the script and in journalist-news source interactions can be identified. The analyst then listens for "tunes" in news speech which may, for instance, convey humor or skepticism. Television news relies on a visual symbol code consisting of objects that suggest the topic at hand, of conventions for camera angle and distance, and of journalists' facial expressions. A complete qualitative analysis of the news message produces an exhaustive data matrix showing the juxtaposition of all message elements. This becomes the foundation for a rigorous, wholistic "account of accounts."
- Subjects
CONTENT analysis; COMMUNICATION methodology; TELEVISION broadcasting of news; TELEVISION broadcasting; TRANSCRIPTION; FACIAL expression
- Publication
Qualitative Sociology, 1988, Vol 11, Issue 3, p183
- ISSN
0162-0436
- Publication type
Article
- DOI
10.1007/BF00988954