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- Title
Fundamentos teóricos das Relações Públicas e da Comunicação Organizacional no terceiro setor: perspectiva alternativa.
- Authors
KROHLING PERUZZO, CICILIA M.
- Abstract
This paper discusses the specificities of Community Public Relations, once appropriated by the social movements and nonprofit civil organizations, in its process of mobilization and public relationship. The objective is to analyze their potential contribution the advancement of social movements. This is a theoretical-conceptual study based on bibliographical research and analysis of alternative practices in communication. The communication identified as community is linked to organizations and social movements whose reason for being is different from that governing the market because it binds to the collective practices that aim to democratize citizenship rights.
- Subjects
PUBLIC relations; NONPROFIT organizations; PUBLIC relations in nonprofit organizations; NONPROFIT organizations &; society; SOCIAL movements; COMMUNICATION; PSYCHOLOGY
- Publication
Revista FAMECOS - Mídia, Cultura e Tecnologia, 2013, Vol 20, Issue 1, p89
- ISSN
1415-0549
- Publication type
Article
- DOI
10.15448/1980-3729.2013.1.13641