Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleInvista announces new Lycra brand strategy.AbstractThe article reports on a new brand strategy developed by Invista, the owner of the Lycra fibre brand.SubjectsSPANDEX; INVISTA BVPublicationMan-Made Textiles in India, 2014, Vol 42, Issue 8, p320ISSN0377-7537Publication typeArticle