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- Title
Determinants of Analytics Process Adoption in Emerging Economies: Perspectives from the Marketing Domain in India.
- Authors
Banerjee, Arindam; Banerjee, Tanushri
- Abstract
The article discusses the function of processing large data using technology to obtain useful information for business decision-making. It informs about the adoption of analytics and big data ventures in business enterprises in India. It mentions rising role of analytics and knowledge management services pressures on businesses to show growth, profitability and increasing competition.
- Subjects
INDIA; BIG data; BUSINESS enterprises; KNOWLEDGE management; WEB analytics; BUSINESS expansion
- Publication
Vikalpa: The Journal for Decision Makers, 2017, Vol 42, Issue 2, p95
- ISSN
0256-0909
- Publication type
Article
- DOI
10.1177/0256090917704560