Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCustomer in the Boardroom? Crafting Customer-based Business Strategy.AuthorsKrishnan, Rishikesha T.AbstractThe article reviews the book "Customer in the Boardroom? Crafting Customer-based Business Strategy," by Rama Bijapurkar.SubjectsCUSTOMER in the Boardroom? Crafting Customer-Based Business Strategy (Book); BIJAPURKAR, Rama; STRATEGIC planning; NONFICTIONPublicationVikalpa: The Journal for Decision Makers, 2012, Vol 37, Issue 4, p139ISSN0256-0909Publication typeBook Review