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- Title
ALTERNATİF VERİ ELDE YÖNTEMİ WEB MADENCİLİĞİ: OTEL ODA FIYATLARİNİN ZAMANSAL ANALİZİ.
- Authors
AĞCA, Yılmaz
- Abstract
Hotel room prices vary during the season depending on various factors. Prices are low during the period of low demand, while they are higher during the period of high demand. It is often not possible to examine this temporal change in prices in detail due to the difficulty of obtaining the necessary data. The aim of this study is to overcome the difficulty of obtaining data and to determine changes in hotel room prices by using an alternative method of obtaining data. An alternative method called web mining has been used to overcome the data collecting. For this purpose, a web-mining/scraping algorithm was used to collect data on a travel search engine. The room prices given by 15 travel agencies of the 675 hotels in the Aegean region coast of Turkey were collected by this algorithm. These 184 days of data were used to analyze room prices. As a result of the analysis, it is seen that average room prices differ significantly by months (X²=164,58; p<0,05). Prices are the highest in August. Prices also differed significantly when analyzed weekly (X² = 144, 43; p<0,05). Accordingly, the ranking average values are highest at 31, 32, 33 and 34 weeks. This period is between 30.07.2018-26.08.2018. Prices did not differ significantly on weekends and weekdays (U = 3243, p>0.05). It has been determined that there are noticeable increases in average room prices during religious holidays, which are official holidays in Turkey. With this research, it is thought that both the use of web mining in obtaining the data and the analysis of hotel room rates to cover a full region covering 675 hotels will contribute to the literature. In addition, the findings about Aegean Coast will be supportive for decide both sector administrators, investors and to tourists.
- Subjects
TURKEY; HOTEL rooms; SUPPLY &; demand; LOCKER rooms; DATA mining; HOTEL rates; SEARCH engines; HOTELS; FINANCE
- Publication
Journal of Administrative Sciences / Yonetim Bilimleri Dergisi, 2021, Vol 19, Issue 42, p1013
- ISSN
1304-5318
- Publication type
Article
- DOI
10.35408/comuybd.861715