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- Title
L'influence des utilisations du téléphone portable sur l'expérience de magasinage.
- Authors
Flacandji, Michaël; Vlad, Mariana
- Abstract
The purpose of this exploratory study is twofold: 1) to identify the extent to which the use of mobile phones in store can enrich or alter the shopping experience in relation to grocery shopping; and 2) to find if customers and retailers share the same representations on this impact. With this aim, semi-structured interviews with 34 mobile users in store and 15 professionals were conducted. The dyadic analysis carried out emphasizes that the different uses of mobile, related to the shopping task or not, have a different impact on the dimensions of the shopping experience. The results also shed light on the interrelations that operate between them.
- Publication
Décisions Marketing, 2020, Issue 100, p1
- ISSN
0779-7389
- Publication type
Article