Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMARKETING ET POLITIQUE, Y A-T-IL VÉRITABLEMENT RAPPROCHEMENT?AuthorsManceau, Delphine; Trinquecoste, Jean-FrançoisPublicationDécisions Marketing, 2007, Issue 45, p5ISSN0779-7389Publication typeArticleDOI10.7193/dm.045.05.06