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- Title
A Concept Note on Symbolic Convergence Theory.
- Authors
Mukhopadhyay, Mayukh
- Abstract
The objective of the paper is to present a retrospective account of the origin, development, and present status of Symbolic Convergence Theory (SCT). According to SCT, the communicative value of sharing imaginations stems from its capacity to generate a symbolic consciousness that is part of reality. It is a general hypothesis that serves to explain vast portions of interpersonal communication in small groups, public, organizations, and between cultures. Along with its background and related research, the study lists the anatomical parts. This is done by focusing on six meta theoretical concept structures. The study also shows how SCT has been used to solve interdisciplinary communication problems and discusses its biggest criticism and possible directions for future research and development. SCT can be used to solve real-world problems like recruiting new doctors, building relationships, and making a new corporate brand and culture. The importance of analyzing SCT in organizational contexts is growing, and this concept note will aid scholars in formulating future research agendas.
- Subjects
INTERDISCIPLINARY communication; INTERPERSONAL communication; HOUSE brands; CORPORATE culture; COMMUNICATION barriers
- Publication
IUP Journal of Soft Skills, 2023, Vol 17, Issue 3, p5
- ISSN
0973-8479
- Publication type
Article