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- Title
Swiss Graphic Design: A British Invention?
- Authors
Lzicar, Robert
- Abstract
The article focuses on the transnational construction of national narratives, canons, and labels in design history, and the role of foreign designers in their international promulgation and dissemination. Topics include that in contrast to the Swiss Style, visual communication as a modern approach has never been and cannot be traced back historically to a single cultural origin; mentions that how British graphic designers interpret graphic design from Switzerland in their designs and writings; and also mentions that Swiss graphic design is transforming itself from a local tradition to a globally applicable, negotiable form of cultural identity.
- Subjects
GRAPHIC design; TYPOGRAPHIC design; POSTER design; GRAPHIC arts
- Publication
Design Issues, 2021, Vol 37, Issue 1, p51
- ISSN
0747-9360
- Publication type
Article
- DOI
10.1162/desi_a_00624