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- Title
An Explication of Social Norms.
- Authors
Lapinski, Maria Knight; Rimal, Rajiv N.
- Abstract
This article identifies four factors for consideration in norms-based research to enhance the predictive ability of theoretical models. First, it makes the distinction between perceived and collective norms and between descriptive and injunctive norms. Second, the article addresses the role of important moderators in the relationship between descriptive norms and behaviors, including out- come expectations, group identity, and ego involvement. Third, it discusses the role of both interpersonal and mass communication in normative influences. Lastly, it outlines behavioral attributes that determine susceptibility to normative influences, including behavioral ambiguity and the public or private nature of the behavior.
- Subjects
SOCIAL norms; INTERPERSONAL relations; GROUP identity; SOCIAL control; IDENTITY (Psychology); SOCIAL psychology
- Publication
Communication Theory (1050-3293), 2005, Vol 15, Issue 2, p127
- ISSN
1050-3293
- Publication type
Article
- DOI
10.1111/j.1468-2885.2005.tb00329.x