We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Valeurs confucéennes en Chine mesurées par les valeurs personnelles et domaines motivationnels de Schwartz.
- Authors
SCHAAPER, JOHANES; ZHEN JIAO
- Abstract
This research identifies the Chinese Confucian cultural values through the 45 personal values of the Schwartz Value Survey. The empirical approach is based on six qualitative interviews and a final administration of 1674 questionnaires in China. The 45 personal values position correctly according to the theoretical structure of Schwartz. The prevailing personal values are Confucian and collectivistic in nature. Also, Chinese women are more Confucian than Chinese men. Finally, the young generation prefers more and more Western and individualistic values. In terms of managerial implications, we provide recommendations for marketing and HRM in China.
- Subjects
CHINA; CONFUCIAN ethics; CULTURAL values; VALUES (Ethics); QUESTIONNAIRES
- Publication
Management international / International Management / Gestiòn Internacional, 2013, Vol 17, Issue 4, p58
- ISSN
1206-1697
- Publication type
Article
- DOI
10.7202/1020670ar