We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
THE CONSUMPTION PATTERNS OF THE ORGANIC PRODUCT "SZOMOR".
- Authors
LENDVAI, Edina; NAGY, Adrienn; HAMPEL, György
- Abstract
Nowadays the market penetration of organic food is growing. We can buy these products everywhere: in shops, drugstores, supermarkets. Many of them are import products and there are a lot of famous Hungarian items too. In our work we introduce a big farm called "Szomor", which can be found in Kiskunság National Park. The owner of this farm deals with livestock of native animals. The meat is produced in their own meat factory where premium quality products are made.Within the scope of our research, a survey was conducted to determine the consumption habits and knowledge of organic products. The results clearly show that most of the people are familiar with the concept of organic farming, but the awareness of these products and the organic meat consumption of average person are low. We suggest deliberate marketing strategy to increase the consumption.
- Subjects
KISKUNSAGI Nemzeti Park (Hungary); ORGANIC products; MARKET penetration; SUPERMARKETS; ORGANIC farming; MARKETING strategy
- Publication
Annals of the Faculty of Engineering Hunedoara - International Journal of Engineering, 2016, Vol 14, Issue 3, p93
- ISSN
1584-2665
- Publication type
Article