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- Title
TÜRKİYE'DEKİ VE DÜNYA'DAKİ İTİBAR ÖLÇÜMLERİNİN KARŞILAŞTIRILMASI.
- Authors
Esen, Emel
- Abstract
Reputation, which could defined with different concepts as respectability, prestige, recognition, image, identity, brand, credibility, attracts researchers' attention of last years. Corporate reputation reflects the all shareholders' perceptions about organizations' practices. Reputation measurement is also criteria which reflect these perceptions. The purpose of this study is to introduce about definition of corporate reputation and comparison of reputation measurements that are academic or popular in Turkey and World.
- Subjects
TURKEY; CORPORATE image; REPUTATION; STOCKHOLDERS; BRAND identification
- Publication
Marmara University Journal of the Faculty of Economic & Administrative Sciences, 2011, Vol 31, Issue 2, p289
- ISSN
1300-7262
- Publication type
Article