We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
(Re) Building a Brand in the Minor Leagues: The Nashville Ice Flyers, 1997-98.
- Authors
Friedman, Michael T.; Mason, Daniel S.
- Abstract
The article discusses the marketing and promotion of the minor league hockey team the Nashville Ice Flyers. The author offers a series of market profiles covering the city of Nashville, Tennessee, sports, and minor league hockey. The author also discusses the challenges of building brand identity and recognition, including the possible competition from a National Hockey League (NHL) team, the limitations of minor league hockey, coaching, and economic factors effecting potential buyers of season tickets.
- Subjects
NASHVILLE (Tenn.); TENNESSEE; MINOR league hockey; HOCKEY; SPORTS marketing; MARKET area; BRAND identification; LOCATION analysis; NATIONAL Hockey League; MARKETING
- Publication
Sport Marketing Quarterly, 2007, Vol 16, Issue 3, p174
- ISSN
1061-6934
- Publication type
Article