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- Title
Educator Insights: Euro Disney-- What Happened? What Next?
- Authors
Spencer, Earl P.
- Abstract
In its first 18 months of operation, Euro Disney, a new theme park outside Paris, France, lost almost $1 billion. How could an improved version of a highly successful enterprise like Disneyland in California fare so poorly? This article attempts to highlight Disney's miscalculations in translating its theme park experiences from one culture to another, and suggests a possible course of action to address Euro Disney's problems.
- Subjects
MARNE-la-Vallee (France); FRANCE; WALT Disney Enterprises Inc.; DISNEYLAND Paris (Marne-la-Vallee, France); BUSINESS losses; COST control; STRATEGIC enterprise management; AMUSEMENT parks; ECONOMICS
- Publication
Journal of International Marketing, 1995, Vol 3, Issue 3, p103
- ISSN
1069-031X
- Publication type
Article
- DOI
10.1177/1069031X9500300308