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- Title
A Prelude to Strategic Management of an Online Enterprise.
- Authors
Pan, Cheng-Chang; Sivo, Stephen; Goldsmith, Clair
- Abstract
Strategic management is expected to allow an organization to maximize given constraints and optimize limited resources in an effort to create a competitive advantage that leads to better results. For both for-profit and non-profit organizations, such strategic thinking helps the management make informed decisions and sustain long-term planning. To be customer centric, administrators of distance education may need to assess their constituents' (e.g., students) needs and expectations prior to any strategic planning. In the present study the authors explore what viable factors may explain (a) student academic success, (b) student face-to-face interaction with the instructor, and (c) student separation of school life and personal life. Results and implications are discussed.
- Subjects
STRATEGIC planning; COLLEGE students; ONLINE education; MULTIPLE regression analysis; PERSONNEL management
- Publication
TechTrends: Linking Research & Practice to Improve Learning, 2016, Vol 60, Issue 3, p226
- ISSN
8756-3894
- Publication type
Article
- DOI
10.1007/s11528-016-0042-7