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- Title
SOSYAL MEDYA SİTELERİNDE E-SADAKAT VE TÜRKİYE'DE FAALİYET GÖSTEREN HAVAYOLU İŞLETMELERİNDE BİR UYGULAMA.
- Authors
ARSLAN, Seda; ATALIK, Özlem
- Abstract
Nowadays, along with the rapid developments in the field of social media technology, marketing plans and activities of companies have started to redefine accordingly. By means of social media sites, companies are now able to get in contact with different types of customers and by this means, they are able to determine their requests and needs, respond their difficulties promptly and share the most up-to-date information related to their services. This service at issue might be positively affecting the users' intention to revisit these pages, in other words e-loyalty. In this regard, this study focuses on finding out the interrelationship among the items suc h as customization, familiarity, enjoyment, usability, online firm reputation, e-trust and e-satisfaction that are thought to be effective on the efforts to create e-loyalty. Within the scope of the research, a survey prepared by using 5 point Likert scale has been conducted. Surveys were conducted on 490 people who follow the Facebook and Twitter Pages of airline companies that operate in Turkey. For the purpose of data analysis, correlation analysis methods were used. According to the survey results; it has been concluded that customization, familiarity, enjoyment, usability, online firm reputation, e-trust and e-satisfaction effect e-loyalty positively.
- Publication
Omer Halisdemir Universitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2016, Vol 9, Issue 2, p1
- ISSN
2564-6931
- Publication type
Article