We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Ejemplaridad en los escenarios de la convergencia mediática: influencers y usuarios de internet.
- Authors
Sarapura Sarapura, Mercedes Milagro
- Abstract
The convergence scenarios are the current spaces where the tension between two contrasting dimensions is fostered according to Gomá's gaze, that of the aesthetic stage and that of the ethical stage. It is in this atmosphere where communication, understood as personal influence in small groups, gains relevance and once again gives validity and a renewed face to the classic paradigm of the two steps, proposed by Lazarsfeld at the beginning of the scientific investigation of the media in North America. The groups and their leaders now interact intensely on social media; leaders emerge among them and cause influence. This qualitative research addresses, from the perspective of exemplarity proposed by Javier Gomá, the importance of personal influence and references in the daily lives of billions of people through social networks and their impact on offline reality.
- Subjects
NORTH America; SOCIAL impact; SOCIAL media; TEST validity; QUALITATIVE research; GAZE; SOCIAL networks
- Publication
Question (1669-6581), 2021, Vol 3, Issue 68, p395
- ISSN
1669-6581
- Publication type
Article
- DOI
10.24215/16696581e528