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- Title
Ivory Soap and American Popular Consciousness: Salvation through Consumption.
- Authors
LEBDUSKA, LISA
- Abstract
The article discusses the history of the Procter and Gamble product Ivory soap, with a particular focus on its marketing. Particular focus is given to the way advertising portrayed consumers and shaped consumer attitudes. Details on themes of cleanliness, femininity, thrift, and efficiency in soap advertisements are presented. Other topics include race relations in the U.S. and technology.
- Subjects
UNITED States; SOAP; SOAP advertising; PROCTER &; Gamble Co.; ADVERTISING; ADVERTISING &; culture; HISTORY; HISTORY of advertising
- Publication
Journal of Popular Culture, 2015, Vol 48, Issue 2, p385
- ISSN
1540-5931
- Publication type
Article
- DOI
10.1111/jpcu.12264