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- Title
Hacia una "radio social" Interacción, proyección y repercusión de las cadenas españolas en redes sociales.
- Authors
Videla Rodríguez, José Juan; Otero, Teresa Piñeiro
- Abstract
The transposition of the radiofonía hertziana into the Internet has increased the potentialities of the radio adding inherent elements to the digital media. The process of mediamorphosis of the radio has developed new ways of participation based on interactiveness. Adopting social networks, on-line radio won vicinity with his community of listeners- users. A proximity that has supposed an opportunity for the radio, from the perspective of the participation and from the projection of the stations in Internet, transfering the radio contents of its institutional spaces (website, application) into the social networks of the users. The present study analyses the use that the Spanish radio stations make of the social networks to take advantage of the active paper that listeners-users assume in the Internet. This utilization can suppose a greater projection of the stations in the Network and an elder engagement.
- Subjects
RADIO stations; SOCIAL networks; SOCIAL participation; RADIO listening clubs; CELL phones; INTERNET
- Publication
Icono 14, 2013, Vol 11, Issue 2, p83
- ISSN
1697-8293
- Publication type
Article
- DOI
10.7195/ri14.v11i2.592