We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Corporate and Grassroot Frugal Innovation: A Comparison of Top-Down and Bottom-Up Strategies.
- Authors
Wohlfart, Liza; Bünger, Mark; Lang-Koetz, Claus; Wagner, Frank
- Abstract
Frugal innovations aim at the development of basic solutions that are affordable for pricesensitive customer groups. This article looks at the similarities and differences between two major approaches, corporate and grassroot frugal innovation, and identifies initial ideas on how the two streams can learn from each other. The three pillars of sustainability (economic, environmental, and social) provide one of the guidelines for the comparison. The research is based on an analysis of case studies from various industries, six of which are presented in this article.
- Subjects
THRIFTINESS; TECHNOLOGICAL innovations management; SUSTAINABLE development
- Publication
Technology Innovation Management Review, 2016, Vol 6, Issue 4, p5
- ISSN
1927-0321
- Publication type
Article
- DOI
10.22215/timreview977