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- Title
LES STRATÉGIES DE POSITIONNEMENT RESPONSABLE : le cas des tours opérateurs.
- Authors
BÉJI-BÉCHEUR, AMINA; BENSEBAA, FAOUZI
- Abstract
This research analyses the discourses on the good practices' firms in the tourist sector which participate in a program of the United Nations. Four approaches of companies' positioning as regards corporate social responsibility (CSR) are identified: (1) CSR as quality certification process; (2) CSR as co-development of business with firms' partners; (3) CSR is to protect the environment; (4) CSR is an overall sustainable development strategy. The article implies that these approaches of positioning are based on a dynamics of legitimating, contingent with the objectives of the organizations.
- Subjects
TOURISM; UNITED Nations; SOCIAL responsibility of business; BUSINESS enterprises; SUSTAINABLE development; STRATEGIC planning
- Publication
Décisions Marketing, 2009, Issue 54, p39
- ISSN
0779-7389
- Publication type
Article