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- Title
Giving Voice to Your Practice with Podcasts.
- Authors
Opiela, Nancy
- Abstract
The article discusses the use of Internet audio shows called podcasts as a corporate tool. The ability to produce and distribute podcasts cheaply, combined with the vast audience that the Internet provides, makes the programs an extremely effective business communication tool, particularly for finding new clients. Methods to produce podcasts and prepare clients for podcasts are presented along with a list of tools necessary to create the shows. Existing podcasts from financial planners are examined.
- Subjects
PODCASTING; BUSINESS communication; EMPLOYEES' magazines, newsletters, etc.; CORPORATE public relations; FINANCIAL planners; INVESTMENT advisors; FINANCIAL services industry
- Publication
Journal of Financial Planning, 2007, p6
- ISSN
1040-3981
- Publication type
Article