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- Title
First-mover strategy, resource capacity alignment, and new product performance: a framework for mediation and moderation effects.
- Authors
Hsiao, Yung‐Chang; Chen, Chung‐Jen; Guo, Ruey‐Shan; Hu, Kae‐Kuen
- Abstract
Based on the competence-based perspective and contingency perspective, this study attempts to examine the relationships among first-mover strategy, a firm's core capacity, resource allocation, and new product performance. Our findings indicate that (1) firms achieve a better new product performance when adopting first-mover strategy and having an excellent core capacity, and (2) firms achieve a better new product performance if their core capacity (technical and managerial) fits the resource allocation they implement. Managerial implications and future research directions are discussed.
- Subjects
NEW product development; RESOURCE allocation; ECONOMIC competition; MEDIATION; MODERATION (Statistics); PRODUCT quality
- Publication
R&D Management, 2017, Vol 47, Issue 1, p75
- ISSN
0033-6807
- Publication type
Article
- DOI
10.1111/radm.12157