We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Attracting Convention and Exhibition Attendance to Complex MICE Venues: Emerging Data from Macao.
- Authors
Whitfield, Julie; Dioko, Leonardo (Don) A. N.; Webber, Don; Zhang, Linjue
- Abstract
ABSTRACT This study presents an importance-performance analysis of multi-level attributes (event, facility and destination) evaluated by delegates attending an exhibition event in a 'complex meetings, incentive, convention or exhibition (MICE) venue' in greater China (mainland China, Hong Kong, Macao and Taiwan). The study's findings expound the relevance of various attributes in light of the emergence of complex MICE venues and destination resorts and, in particular, emphasizes the relative importance of destination -- vis-à-vis facility -- and core event-related attributes towards determining exhibition attendance.
- Subjects
THAILAND; BUSINESS tourism; SPECIAL events -- Social aspects; EXHIBITIONS -- Social aspects; TOURISM; SHOPPING malls -- Social aspects; MARKET share
- Publication
International Journal of Tourism Research, 2014, Vol 16, Issue 2, p169
- ISSN
1099-2340
- Publication type
Article
- DOI
10.1002/jtr.1911