We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
The Influence of Liquid Collateral Types and Credit Processes Through Digital Marketing On Customer Decisions To Take Cash Collateral Credit at Bank ABC.
- Authors
Widyanti, Ika Novita
- Abstract
This study aims to find out about the influence of the type of liquid collateral on the customer's decision to take Cash Collateral Credit and; The influence of the credit process through digital marketing on the customer's decision to take Cash Collateral Credit at Bank ABC. As mentioned earlier, this research is a qualitative research framed using the CIT (Critical Incident Technique) method. It was found that CCC's outstanding did not grow significantly and was still far below 1% (one prosen) both in terms of total outstanding KYD (Credit Granted) and from total outstanding deposits. The fact that CCC's NoA did not grow significantly and is still further below 1% (one prosen) is both reviewed from the total NoA of KYD given and of the total NoA of deposits. Moreover, from Table 1.2, it can be seen that liquid-type collateral such as CCC at Bank ABC seems less interested when compared to loans with non-liquid collateral.
- Subjects
COLLATERAL security; INTERNET marketing; CONSUMER preferences; SECURITY deposits; SECURED loans
- Publication
Jurnal Indonesia Sosial Teknologi, 2024, Vol 5, Issue 3, p1056
- ISSN
2723-6609
- Publication type
Article
- DOI
10.59141/jist.v5i3.981