We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
FACTORS INFLUENCING CONSUMERS' SELECTION OF HEALTH INSURANCE CARRIERS.
- Authors
Smith, Howard L.; Rogers, Robert D.
- Abstract
The authors examine the factors and information influencing consumers' selection of health insurance carriers. The results indicate that consumers are sensitive to rising insurance premium costs. They perceive that the decision to select a carrier is critical, yet they are often unprepared (i.e., lack information) to make a judicious decision. Further, consumers are found to rely generally on personal experience rather than the traditional marketing media during the process of selecting insurers.
- Subjects
HEALTH insurance; CONSUMER behavior; INSURANCE companies; MEDICAL care costs; MARKETING strategy; HEALTH care industry; CONSUMER attitudes; CONSUMER research; INSURANCE marketing; MEDICAL care marketing
- Publication
Journal of Health Care Marketing, 1986, Vol 6, Issue 4, p6
- ISSN
0737-3252
- Publication type
Article