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- Title
Social Entrepreneurship: a study of successful practices.
- Authors
SLOKA, Biruta; MIKHAILOVA, Maria
- Abstract
Social entrepreneurship now has different opportunities for growth and development worldwide. In many cases, there are very creative solutions for reaching the best results for social enterprises. This article aims to analyze global successful practices in the field of social entrepreneurship. On the example of several countries experience in social entrepreneurship, comparison of implementation social entrepreneurship practices is analyzed. Research methods used 1) analysis of scientific findings; 2) analysis of policy documents related to social entrepreneurship and social enterprises in several countries; 3) analysis of statistics on social entrepreneurship and social enterprises in Latvia in comparison with other countries; 4) evaluation of publicly available information on social enterprises and digital marketing tools used in social enterprises in Latvia. Research results have indicated that several countries have a different experience in social entrepreneurship and are rather moderate in the application of modern tools of digital marketing: websites and social networks. Regarding digital marketing tools, social enterprises in Latvia have a moderate activity, it is not used as the main tool for field promotion.
- Subjects
LATVIA; SOCIAL entrepreneurship; SOCIAL enterprises; ONLINE social networks; SOCIAL sciences education; SOCIAL marketing; SOCIAL networks
- Publication
Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2020, Vol 6, Issue 4, p27
- ISSN
2149-9314
- Publication type
Article