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- Title
Sendikalarda Sosyal Pazarlama.
- Authors
ŞAHİN, Şermin; SELVİ, Murat Selim
- Abstract
One of the most important duties of unions, is not only providing beneficiaries for its members, but also providing wide variety socio-cultural services for public interest. Unions announce and declare briefly try to market their social service by using traditional and new publicity tools. The purpose of this study is to determine what kind of social activities, unions are holding in Suleymanpaşa district of Tekirdağ province and determine how they market their social service. Population is composed of members of education unions having the most members in the six largest unions in Suleymanpaşa district of Tekirdağ province. For collection of quantitative, questionnaire form were conducted with six union members. Participants' demographic characteristics, social services and social marketing findings were described. It was concluded from this research that, unions have not used various marketing tools in a sufficient way.
- Publication
Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2019, Vol 5, Issue 1, p62
- ISSN
2149-9314
- Publication type
Article