Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMARKETING FOR NONPROFIT ORGANIZATIONS.AuthorsShawver, Donald L.; Zikmnd, William G.AbstractThe article reviews the book "Marketing for Nonprofit Organizations," by Philip Kotler.SubjectsMARKETING for Nonprofit Organizations (Book); KOTLER, Philip, 1931-; NONPROFIT organizations -- Marketing; NONFICTIONPublicationJournal of Marketing, 1975, Vol 39, Issue 4, p118ISSN0022-2429Publication typeBook Review