Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe Public Relations of Interviewing.AuthorsSchwartz, AlvinAbstractThe relationships between interviewers and prospective respondents are crucial to the success of every marketing research project. Based on the results from a recent study, this article explores some approaches to improving these relationships.SubjectsINTERVIEWING; MARKETING research; PUBLIC relations; MARKETING strategy; RESPONDENTS; BIG Village Insights Inc.; PUBLIC opinion polls; CONSUMER behavior; MARKETING; RESEARCH; CONSUMER research; RESPONSE ratesPublicationJournal of Marketing, 1963, Vol 27, Issue 3, p34ISSN0022-2429Publication typeArticleDOI10.2307/1249432