Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleStrategic Issues as Tensions.AuthorsKotler, PhilipAbstractComments on the computer version of marketing audits. Procedures in working with management; Significance in appraising company performance; Influence of audits on marketing plans.SubjectsMARKETING audits; COMPUTERSPublicationJournal of Management Inquiry, 1993, Vol 2, Issue 1, p28ISSN1056-4926Publication typeArticle