Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCommentary: The Future of Marketing Is Agile.AuthorsLewnes, AnnSubjectsMARKETING strategy; MARKETING researchPublicationJournal of Marketing, 2021, Vol 85, Issue 1, p64ISSN0022-2429Publication typeLetter to the EditorDOI10.1177/0022242920972022