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- Title
Aplicaciones de la Inteligencia Artificial en los Modelos de Negocios Digitales.
- Authors
Torres Rivera, Alma Delia; Alma Díaz-Torres, Laura
- Abstract
Recent studies expose success stories that demonstrate that artificial intelligence (AI) is a component of business models in the digital era. This study proposes that AI acts in the digital business model's operation, which is validated using the constant comparison method of grounded theory by analyzing the experiences of five Mexican companies. The results suggest that AI in companies' operational activities creates and generates value and increases the learning capacity of digital business models.
- Subjects
ARTIFICIAL intelligence; BUSINESS models
- Publication
Recherches en Sciences de Gestion, 2020, Issue 141, p67
- ISSN
2259-6372
- Publication type
Article