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- Title
THE ROLE OF PREVENTIVE MEDICINE AND MARKETING IN PROMOTING OF ANTI-SMOKING CAMPAIGNS.
- Authors
LUCA, Alina-Costina; IOAN, Corina Anamaria; LUCA, Florin Alexandru
- Abstract
In Europe, according to official statistics (ec.europa.eu) the percentage of smokers is about 29% of the population, and smoking still remains the main reason underlying the deaths and illnesses that could have been prevented. In the past 12 months, 31% of EU smokers have tried to quit smoking. In this gloomy context, the European Commission already has a tradition in preventing and stopping smoking, in addition to the broader tobacco control: in recent years have been organized numerous campaigns that aim to inform the European public about the problems caused by consumption tobacco, increasing awareness of the dangers of smoking, thus contributing to the long-term objective proposed by the Commission as "Europe free from tobacco smoke."
- Publication
Management Intercultural, 2014, Vol 16, p53
- ISSN
1454-9980
- Publication type
Article