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- Title
Using guiding-idea theories of the person to develop educational campaigns against drug abuse and other health-threatening behavior.
- Authors
Mcguire, William J.
- Abstract
The article focuses on some guiding-idea theories of individuals for the development of educational campaigns against health threatening behaviors such as drug abuse. Consistency theories depict the person as a consistency maximizer instigated to action by need to reduce any internal imbalance arising among thoughts, feelings and actions. Categorization theories depict the person as a filing clerk, constantly struggling to cope with an overload of incoming information by sorting arriving stimuli into his/her stereotypic categories which trigger customary responses to the stimulus object. Rationalizing theories depict the person as ordinarily unreflective, behaving without much thought or self- examination.
- Subjects
HEALTH behavior; DRUG abuse; THOUGHT &; thinking; STRUGGLE; STIMULUS intensity; HEALTH self-care
- Publication
Health Education Research, 1991, Vol 6, Issue 2, p173
- ISSN
0268-1153
- Publication type
Article
- DOI
10.1093/her/6.2.173