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- Title
Health promotion and mass media use: translating research into practice.
- Authors
Flora, June A.; Wallack, Lawrence
- Abstract
The article describes how health professionals in the state of California use mass media to promote healthful practices. The limited understanding of how the media can best contribute to health promotion may influence practitioners' use of media-based intervention strategies. The lack of attention in research reports to how results can be applied at a local level and a failure of journal articles to draw attention to how to adapt research efforts to contexts unlike the research setting are among the key deficiencies in reporting media effects research which influence practitioners' behavior.
- Subjects
CALIFORNIA; HEALTH promotion; MASS media in health education; MEDICAL personnel; HEALTH television programs; PREVENTIVE health services
- Publication
Health Education Research, 1990, Vol 5, Issue 1, p73
- ISSN
0268-1153
- Publication type
Article
- DOI
10.1093/her/5.1.73