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- Title
La planeación estratégica, el Balance Score Card (BSC) y la prospectiva en el sector Pymes: herramientas para la toma de decisiones en escenarios de crisis.
- Authors
Lora-Guzman, Harold-Steve; Patiño-Moncada, José; Ruiz-Ariza, Alix
- Abstract
This article studies the exercise of strategic planning and the balanced scorecard as a methodology of great use and importance in the exercise of modern administration, this coupled with the scenarios of uncertainty and complexity that can be seen in the different economic sectors. Among the aspects to be considered in this type of analysis, it is considered pertinent to study the environmental, economic, social, political dimensions and those intrinsic associated with the characteristics of the human being. What is embodied in this document is part of a research work that has been carried out by the author in cooperation with the Chamber of Commerce of Cartagena de Indias; in the line of economic reactivation and it is intended to demonstrate the importance of studying the scenarios in which PYMES interact that contribute to making better decisions in the exercise of decision-making and management; highlights the importance of this methodology and the use of contingent strategic alternatives to define institutional policies in times of crisis.
- Subjects
CARTAGENA (Colombia); BALANCED scorecard; STRATEGIC planning; ECONOMIC sectors; BOARDS of trade; HUMAN beings; EXERCISE
- Publication
Saber, Ciencia y Libertas, 2022, Vol 17, Issue 2, p175
- ISSN
1794-7154
- Publication type
Article
- DOI
10.18041/2382-3240/saber.2022v17n2.9275