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- Title
Country Typologies for the Multinational Corporation: A New Basic Approach.
- Authors
Sethi, S. Prakash; Holton, Richard H.
- Abstract
To group countries for purposes of designing alternative approaches to marketing, organization of subsidiaries, executive compensation and so on, by what criteria should the classification be determined? This article shows that intuitive pairing is often misleading and therefore may lead a firm to employ inappropriate strategies.
- Subjects
INTERNATIONAL business enterprises; BUSINESS planning; STRATEGIC planning; INDUSTRIAL management; DECISION making; INDUSTRIAL relations; COMPARATIVE studies; REGIONAL differences; GLOBALIZATION; STANDARDIZATION; CLASSIFICATION; RESEARCH methodology
- Publication
California Management Review, 1973, Vol 15, Issue 3, p105
- ISSN
0008-1256
- Publication type
Article
- DOI
10.2307/41164444