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- Title
Gestão estratégica da inovação sustentável: um estudo de caso em empresas industriais brasileiras.
- Authors
MARQUES KNEIPP, JORDANA; MAFFINI GOMES, CLANDIA; SCHOPRONI BICHUETI, ROBERTO; DE OLIVEIRA MÜLLER, LIARA; DIEGO MOTKE, FRANCIES
- Abstract
Sustainable innovation can be related to a strategic and systematic position of companies regarding economic, social and environmental aspects, and not just isolated actions. The experience of leading companies suggests that incorporating sustainable innovation into processes and systems is essential to gain competitive advantage. Therefore, the objective of this study is to characterize the specificities of Brazilian industrial companies with regard to the profile, strategic management of sustainable innovation, business model and business performance. The study of a qualitative nature was based on the study of multiple cases in four Brazilian companies in the industrial sector. The results indicated that the Brazilian companies interviewed are present in the design of the strategy and the innovation efforts, both in product and in process, are aligned with the objectives of sustainable development.
- Publication
Revista Organizações em Contexto, 2018, Vol 14, Issue 27, p131
- ISSN
1809-1040
- Publication type
Article