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- Title
Conceptualization of corporate social responsibility by the luxury hotels in Natal/RN, Brazil.
- Authors
Melo, Tiago; Moura-Leite, Rosamaria Cox; Padgett, Robert Carlton
- Abstract
The study identifies what the decision makers in Corporate Social Responsibility (CSR) of the luxury hotels of Natal/RN, Brazil understand by CSR and how they practice it in their business. A semi-structured in-depth interview was adopted and the interviews took place in the hotel's premises with the presumed decision-makers in CSR. In general, this research found that luxury hotels in Natal/RN, Brazil are interested in CSR issues, but it can be observed that there is a lot to be done to improve the positive social actions of these hotels.
- Subjects
NATAL (Brazil); BRAZIL; SOCIAL responsibility of business; LUXURY hotels; HOTELS &; the environment; DECISION making
- Publication
Caderno Virtual de Turismo, 2012, Vol 12, Issue 2, p152
- ISSN
1677-6976
- Publication type
Article